Facebook Ads Course
Membership ContentBonus: How to promote a Podcast with Facebook Ads
Module 16: Launch Strategy
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How to use all your new Facebook Ads knowledge to really rock your next launch 💪
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The three most important steps during a launch and how you can sell even before the doors officially open 🔑
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How to set-up powerful retargeting Facebook Ads campaigns, so that every interested person turns into a happy buyer
Module 15: Email funnel and Facebook Ads
- How to build the perfect email funnel
- What to write about in your newsletters
- How to tag people according to the actions they took
- How to combine all of this with an amazing retargeting strategy for your Facebook Ads
Module 14: Best Practice – Landingpage
- How your perfect landingpage should look like so that you generate leads and sales with it. We will cover all the things you need to have on a landingpage and where exactly to put it.
Module 13: Best Practice – Troubleshooting
- What are the most common mistakes around Facebook Ads and how to avoid them
- How to make your campaigns perform even better.
Bonus Training: Campaign Objectives
Module 12: Tracking your ad’s success
How to evaluate your numbers and results
Module 11: Split-Testing
What it is and how to do it
Module 10: Copy
How to write the perfect text for your ads (without getting your account closed 😅)
Module 9: Video
How to create amazing videos for your ads
Bonus Training: Creating Subtitles
How to create Subtitles with YouTube
Module 8: Image
How to choose and create the perfect images for your ads
Module 7: Ad spend & Ad placements
How to determine the perfect ad spend & ad placement (choose between newsfeed, Messenger, right column, Stories and more)
Module 6: Campaign objectives
- How to choose the perfect campaign objective depending on your goals
- Why it’s important to always combine different objectives 💪🏻
Module 5: Lookalike audiences & audience strategies
- How to create Lookalike audiences and why they are awesome 😍
- Cold, warm and hot audiences, retargeting and strategy 😎
Bonus Training: Business Manager
- How to build effective custom audiences out of email lists, website visitors, video viewers etc.
Module 4: Custom audiences
- How to build effective custom audiences out of email lists, website visitors, video viewers etc.
Module 3: Profile-based audiences
- How to create a target audience with interests and demographics
- How to find the right interest
- What is the ideal size of this audience
- Why is it important to narrow things down
- How to exclude specific interests and much more 😊
Module 2: Facebook Pixel
- What is it?
- Why do you need it?
- How to get it on your website (in a GDPR compliant way)
- How to create custom conversions to stalk your people 😎
Module 1: Getting started with the Ads Manager
- Important settings
- Understand the difference between Campaign, Ad Set and Ad
- How (not) to publish something
- A sneak peak into how to evaluate your results 😍
Bonus Training
- Have a look into my Ads Manager and the Campaigns that I am running
- How I promoted the Facebook Ads Training Week and the Facebook Ads Live Training