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Learn how to run Facebook and Instagram Ads that sell like hotcakes every single day!

Let me show you how to run campaigns that sell your offer

Does this sound familiar?

You invest so much money and effort into your business, get amazing feedback, yet nobody is buying your product or service?

You get likes but no sales?

You have a client calendar but not enough appointments are being booked?

Your warehouse is full of products just waiting to be shipped to customers but you just aren’t selling enough?

You’re fed up with waiting around for new customers?

Let me change all of this for you.

Imagine that this could be you this year:

You get sales on autopilot every single day.

Your calendar is booked out with calls with your dream clients.

You’re busy reordering your products because you’re selling out again and again!

You have more free time and feel relaxed because you know the money is coming in easily.

You’re finally succeeding with your business.

Hi, I’m Sarah

I’m an expert in Facebook and Instagram Ads that compel people to get out their credit card as soon as they see your ad. 

With the knowledge the participants of my various workshops, events and courses have gained, they were able to earn consistent, 5-figure months and get 6-figure launches. 

I’ve created this online course to be able to impact even more clients by not limiting myself to only 1:1 packages.

Let’s start this journey today! 

The truth is:

The fastest way to scale your business is through social media ads

The good news:

Everyone can learn how to run successful Facebook and Instagram Ads and I will show you exactly how to do it:

You will create perfect audiences that fit your business and product.

You will speak to people again (remarketing), those who are already “hot” and eager to buy and just need a final little reminder.

You will create ads that are interesting, funny and professional.

You will know exactly what to write in your ads to grab attention while also staying within Facebook’s guidelines.

You will know how to analyze the results of your ad campaigns and how to optimize them even further so that you sell your products and services every single day.

Here's what you get:

Course material: 12 modules with video tutorials.


Scripts: 12 PDF scripts with screenshots and easy-to-follow action steps.


Coaching calls: 8 group coaching calls via Zoom, 2 per month.


SOS support: 4 months of access to a secret Facebook group in which you can ask all of your questions.


Updates: 3 years of free updates regarding the course and the course materials.


Bonus modules: Troubleshooting, landing pages, email funnels, launch strategies.


Modules content:

Getting started

In these first two modules, you will learn about all the important settings in the Ads Manager. You’ll understand the differences between campaign, ad set and ads and you will know what to publish and what not to publish. 

We will then cover everything regarding the Facebook Pixel. You will know what it is, what it does and how to implement it to your website (in a way that is GDPR compliant). You will also learn how to create so-called “Custom Conversion” to stalk your people.


In three detailed modules we cover the three main audience types: Saved Audiences (also called Interest-based Audiences), Custom Audiences and Lookalike Audiences.

With Saved Audiences you learn how to create a target audience with interests and demographics, how to find the right interest, what the ideal size of your audience is, why is it important to narrow things down and how to exclude specific interests and much more.

With Custom Audiences we will cover how to create one out of website traffic, email lists and people who’ve engaged with your content. We will discuss how to do all of this within the GDPR regulations. Also, you will get a bonus video about the Business Manager and how to use it to create specific Custom Audiences.

All about settings

You will know everything about the best settings when it comes to creating your campaign. You will understand how to choose the perfect campaign objective depending on your goal and why it’s important to always combine different objectives.

We will also talk about ad spend and ad placement, so that you always know how to choose between the placements: Newsfeed, Messenger, Right column, Stories and more.

Create your ads

In three modules you will come to understand everything around the creation of your ads. You will know how to choose and create the perfect images for your ads, how to create interesting videos and most importantly what to write in your ad text and which words and phrases you are not allowed to use. We will cover this in detail, so you never risk getting your account closed.

Testing and evaluating

This course is summed up with two modules around testing and evaluating. You will know how to run effective split-tests on different levels (and why this is important) and how to evaluate your numbers and results. You will understand every number you see in your Ads Manager and know different ways to keep improving your results.


Make 2020 the year you make your business boom!

You love what you sell, so why not use Facebook Ads to sell what you love? Facebook Ads offer an amazing ROI and scale your sales immediately.

Don't just listen to me. Listen to them:

“I love Sarah’s way of teaching things and making you understand things. She gave me so much great input.”

“The videos and PDFs in this course are well prepared. Everything you have to learn, you will find here. “

Have questions? I have answers.

Sounds amazing but I don’t have the budget for this.

I understand your situation and therefore I offer a payment plan. But think of it this way: Can you really wait to sell your product and service if you’re short on money? Or wouldn’t it be better to start selling (more of) them right away? Facebook Ads are not a cost for your business like a new desk or laptop. They are an investment that brings you money back. 

Do you offer a payment plan?

Yes! You can either pay 995 € in full or pay 275 € per month for 4 months. 

What exactly do I get?

You get all the course materials (12 video tutorials and 12 scripts) in my own membership area on this website. I send you your personal login details via email after you book the course. 

 You get 8 group coaching calls via Zoom (two per month) in which you can ask all of your Facebook Ads questions, show your campaigns and get my feedback. The coaching calls take place every first and third Wednesday of the month at 1 pm CET (12 pm GMT, 2 pm EET). 

You also get access to a secret Facebook group in which you can ask urgent questions between our calls.

How long do I have access?

You get access to all the video tutorials and scripts for three years. During this time you also get access to every update that I create. You can also download the PDF scripts, so you have lifetime access to those as well. 

Can I be guaranteed that this course will work for me?

This course will teach you everything you need to know to run successful Facebook and Instagram Ads. That being said: I still can’t give you a guarantee that your ads will sell your product or service. Why not? Because this also depends highly on your product. If your product or service sucks and no one needs or wants it – then it won’t sell through paid ads either. Have you sold your product or service in the past? Did you get positive feedback? Did people maybe even recommend it to their friends? Then this course will very likely work perfectly for you.

Do you offer a refund if the course is not working for me? 

No. I believe refunds are an easy way out for people who are not willing to put in the work. I know that this course will bring you amazing Facebook Ads results as soon as you implement and not only watch (the admittedly, very pretty) videos. I know you want to sell with Facebook Ads, so I’m taking you there. I believe in you, so let’s rock this!

Do I need to have some knowledge about Facebook Ads before starting this course?

No. Even if you’ve never tried Facebook Ads before and don’t even know if you have an ad account (spoiler: if you have a private Facebook profile you automatically also have an ad account) I will guide you through everything. The first module is all about getting to know the Ads Manager and how setting up ads works. 

And if you’ve already been using Facebook Ads you simply skip the first module and dive right into new strategies and ideas.

I’m working with a team. Can my team members also join the course?

Sure thing! I offer special rates when more than one person joins from the same company. Just let me know during our call so I can set this up for you. 

I’m really not good with numbers and technical things. Are you sure I’ll be able to run successful Facebook Ads?

Absolutely! Math used to be my most hated school subject ever and I’m still not great with technical things. But the good thing about Facebook Ads is that they’re not very complicated once you understand how they work. Everyone can learn how to run ads on Facebook and Instagram that sell. I’ve had course participants who were really not techy at all. And every single one of them managed to build successful Facebook Ads campaigns.

How much time do I need to invest in this course?

That’s really up to you. You get access to all the materials for three years but really, you don’t want to wait that long, do you? Ideally, you implement as much as you can within the first 4 months so that you can use our coaching calls to get my personal feedback.
This only requires around 2 hours of work per week; 1 hour to watch the course materials and 1 hour of implementing.

How long will I need to wait until I see results with my ads?

This highly depends on the daily ad budget and on the complexity of the product. Does it need a little more explaining? Is it a high-price product? Then you also need a little more patience. Are you selling lower-price products to a broad audience? Then you will see results a little faster.

In general, you usually see results after 14 – 31 days of running your ads. 

Can I promote everything with Facebook Ads?

Almost. If you’re selling drugs, weapons, short-term loans or adult products then Facebook Ads are not for you. Everything else is definitely sell-able on Facebook and Instagram. Your product or service should be honest and serve your buyers. The more it will change the life of the buyer for the better,  the easier it is to advertise on Facebook. 

Aren’t Facebook and Instagram Ads spammy and annoying?

Some definitely are but yours won’t be. For me, it’s super important to teach an approach that leads to Facebook Ads that people adore. Your ads will be positive, interesting and a perfect fit for you and your business. This way, they bring you your dream clients who didn’t get tricked into buying from you, rather feel super grateful they stumbled upon your ad and bought from you.

How much additional money do I need to invest in the actual ads?

You can adjust your ad budget according to your personal finances and start with as little as 10 € per day. I’ve had course participants who were very successful with a small ad budget like this. 

How much do I need to spend per sale?

As you’ve probably figured by now, this depends. First of all, it depends on the product. How long do people normally think about it before purchasing? The longer they think, the more you probably need to spend per sale. How high is the product priced? The more expensive it is, the more you will need to invest in the ads. 

Here’s an example: A client of mine sells a coaching training with various live events throughout the year. The price for this is 5500 €. We spend around 800 € to get people to book a free phone consultation about this. (This includes ALL ad costs we have before they jump on a call with my client. We use different strategies to warm people up and to make them ready to buy. For example, video view campaigns, promoting my clients’ podcast, a free webinar, etc.). During this phone consultation, about 50% of all people book the coaching training. This means we spend around 1600 € to sell a 5500 € product. 

Another example: A course participant who is a photographer was promoting a paid webinar. The price to attend the webinar was 55 €. She spent 15 € per webinar booking.

What my happy clients say

“This course is amazing. There are so many tips and Sarah always keeps us up to date. I love learning from Sarah, I love her energy. I strongly encourage you to join the course!”

I’m so glad that I found Sarah’s Facebook Ads course. Sarah gives so much content that is super helpful and easy to understand. I learned so much!”

Unsure if Facebook Ads are the best next step for your business? Book a free consultation call here