Make 2020 the year you really rock your VA business!

Offer Facebook Ads as a specialist
for your clients.

Earn your dream rates
while doing what you love.

You get 10% off

when you join the course right now.
Because you’re awesome and a quick implementer and I want to honour this
and make you become a Facebook Ads specialist
and earn your dream rates
as soon as possible.

Don't just listen to me. Listen to them:

“I love Sarah’s way of teaching things and making you understand things. She gave me so much great input.”

“The videos and PDFs in this course are well prepared. Everything you have to learn, you will find here. “

Have questions? I have answers.

What exactly do I get?

You get all the course materials (12 video tutorials and 12 scripts) in my own membership area on this website. I send you your personal login details via email after you book the course. 

How long do I have access?

You get access to all the video tutorials and scripts for three years. During this time you also get access to every update that I create. You can also download the PDF scripts, so you have lifetime access to those as well. 

Can I be guaranteed that this course will work for me?

This course will teach you everything you need to know to run successful Facebook and Instagram Ads. That being said: I still can’t give you a guarantee that your ads will sell your product or service. Why not? Because this also depends highly on your product. If your product or service sucks and no one needs or wants it – then it won’t sell through paid ads either. Have you sold your product or service in the past? Did you get positive feedback? Did people maybe even recommend it to their friends? Then this course will very likely work perfectly for you.

Do you offer a refund if the course is not working for me? 

No. I believe refunds are an easy way out for people who are not willing to put in the work. I know that this course will bring you amazing Facebook Ads results as soon as you implement and not only watch (the admittedly, very pretty) videos. I know you want to sell with Facebook Ads, so I’m taking you there. I believe in you, so let’s rock this!

Do I need to have some knowledge about Facebook Ads before starting this course?

No. Even if you’ve never tried Facebook Ads before and don’t even know if you have an ad account (spoiler: if you have a private Facebook profile you automatically also have an ad account) I will guide you through everything. The first module is all about getting to know the Ads Manager and how setting up ads works. 

And if you’ve already been using Facebook Ads you simply skip the first module and dive right into new strategies and ideas.

Are Facebook and Instagram Ads the same? Can I use them interchangeably?

Yes, essentially, they are the same. You can create both in the Ads Manager and the same marketing tactics apply. When setting up an ad in the Ads Manager, you select where you’d like your ad to be shown. You have a variety of different placements to choose from. One of them is Instagram. Don’t worry – we will cover all the different placements in this course. When you also allow your ads to be shown on Instagram, you have the advantage of reaching more people, as not everyone uses all Social Media platforms. Even if you’d only like to run Instagram ads (and no Facebook ads at all) this course is perfect for you, as all strategies regarding audiences, campaign objectives, copy and image apply in the same way for Instagram ads.

How many Facebook Ads clients can I work with at the same time?

This depends on how many different campaigns your clients want to use. Are they promoting a webinar, a PDF freebie, a seminar and a product at the same time? Or are they only promoting one event right now? Do they change things a lot or could you possibly use the same ads for a longer period of time?

As a general rule of thumb: I only work with two big clients (with 3-5 different campaigns each) and a maximum of three small clients (with one campaign) at the same time. 

The good thing is that you will not need to work with various different clients at the same time because your clients will pay you much higher rates per hour or package than for “ordinary” VA services. 

How much can I charge for Facebook Ads services?

Prices vary from 70 € – 450 € per hour. Ideally, you want to get long-term clients (less work for you and you can stick with the most fun clients). I personally charge a fixed package price for up to 5 different campaigns of 1745 € per month. For a 60 minute 1:1 coaching call about Facebook Ads I charge 300 €. 

Once you’ve just started offering Facebook Ads as a service and don’t have many testimonials yet, your rates might be slightly lower but are still very likely much higher compared to what you’d charged before. Plus, the demand for Facebook Ads is higher than ever. You don’t want to lose clients because they’re going to someone else to run their ads for them. Instead, you can offer your clients big packages that include copywriting, landing page building, newsletter setup (…or whatever else you love doing) for your Facebook Ads.

Can I promote everything with Facebook Ads?

Almost. If you’re selling drugs, weapons, short-term loans or adult products then Facebook Ads are not for you. Everything else is definitely sell-able on Facebook and Instagram. Your product or service should be honest and serve your buyers. The more it will change the life of the buyer for the better,  the easier it is to advertise on Facebook. 

I live in the United States, the UK, Australia or another part of the world – Does this course apply to Facebook Ads all over the world…or are there differences between each country?

Excellent question! The strategies that I teach in this course can be used for ads in each and every country! The system of how to set up successful Facebook ads is the same for everyone. Even the text guidelines of what you’re allowed to write in your ads and which words you can or cannot use are the same all over the world, regardless of where you reside. The only difference may be the behavior of your audience regarding their time of purchase. For instance, people from the United States tend to make purchase decisions fairly quickly, while European customers typically tend to need quite a bit of convincing before buying. This means that when you target people in the US, you need less retargeting campaigns and can use a more direct wording in your ad copy than you would for people in European countries, for example. That being said, you can apply all techniques taught in the course to any country in the world and may only need to add a bit of local knowledge regarding the wording of the ad text.

I’m really not good with numbers and technical things. Are you sure I’ll be able to run successful Facebook Ads?

Absolutely! Math used to be my most hated school subject ever and I’m still not great with technical things (I have an amazing VA who helps me with website issues and complex funnel building). But the good thing about Facebook Ads is that they’re not very complicated once you understand how they work. Everyone can learn how to run ads on Facebook and Instagram that sell. I’ve had course participants who were really not techy at all. And every single one of them managed to build successful Facebook Ads campaigns.

How much time do I need to invest in this course?

That’s really up to you. You get access to all the materials for three years but really, you don’t want to wait that long, do you? Ideally, you implement as much as you can within the first 4 months so that you can use our coaching calls to get my personal feedback.
This only requires around 2 hours of work per week; 1 hour to watch the course materials and 1 hour of implementing.

How long will I need to wait until I see results with my ads?

This highly depends on the daily ad budget and on the complexity of the product. Does it need a little more explaining? Is it a high-price product? Then you also need a little more patience. Are you selling lower-price products to a broad audience? Then you will see results a little faster.

In general, you usually see results after 14 – 31 days of running your ads. 

Aren’t Facebook and Instagram Ads spammy and annoying?

Some definitely are but yours won’t be. For me, it’s super important to teach an approach that leads to Facebook Ads that people adore. Your ads will be positive, interesting and a perfect fit for you and your business. This way, they bring you your dream clients who didn’t get tricked into buying from you, rather feel super grateful they stumbled upon your ad and bought from you.

How do I run ads for a client so that they pay for the ad costs?

Easy! You simply request access to their ad account and Facebook page and run the ads in there. This also gives your client control over the maximum spent and they get invoiced directly from Facebook. I show you how to do this in the course. 

How much additional money do I or my clients need to invest in the actual ads?

You can adjust the ad budget according to your client’s personal finances and start with as little as 10 € per day. I’ve had course participants who were very successful with a small ad budget like this. 

How much do I or my clients need to spend per sale?

As you’ve probably figured by now, this depends. First of all, it depends on the product. How long do people normally think about it before purchasing? The longer they think, the more you probably need to spend per sale. How high is the product priced? The more expensive it is, the more you will need to invest in the ads. 

Here’s an example: A client of mine sells a coaching training with various live events throughout the year. The price for this is 5500 €. We spend around 800 € to get people to book a free phone consultation about this. (This includes ALL ad costs we have before they jump on a call with my client. We use different strategies to warm people up and to make them ready to buy. For example, video view campaigns, promoting my clients’ podcast, a free webinar, etc.). During this phone consultation, about 50% of all people book the coaching training. This means we spend around 1600 € to sell a 5500 € product. 

Another example: A course participant who is a photographer was promoting a paid webinar. The price to attend the webinar was 55 €. She spent 15 € per webinar booking.

What my happy clients say

“This course is amazing. There are so many tips and Sarah always keeps us up to date. I love learning from Sarah, I love her energy. I strongly encourage you to join the course!”

“I’m so glad that I found Sarah’s Facebook Ads course. Sarah gives so much content that is super helpful and easy to understand. I learned so much!”

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