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Learn how to run Facebook and Instagram Ads that sell like hotcakes every single day!

Let me show you how to run ads on Facebook and Instagram that look amazing, get lots of clicks AND sell your products and services!

Does the following sound like you?

You invest so much money and time in your products and services, have amazing feedback but just don’t get any new customers? 

Whenever you try promoting yourself and your products you get some likes and encouraging comments but no one actually buys from you?

You have fixed time slots blocked in your calendar for client calls but when the time comes you just sit around redoing your website for the millionth time because no one booked an appointment?

You have truckloads full of products just waiting to get shipped to customers but no one ever buys any of them and you fear they’ll end up as some embarrassing heritage that will be passed on from generation to generation before a grand-grand-child of yours is finally brave enough to throw them all away?

Let me change all of this for you.

This could be you this year:

You get sales on autopilot every single day.

Your calendar is booked out with calls with your dream clients.

You had to order multiple new truckloads of your products because you were sold out again and again.

You have more free time and are much more relaxed because you know the money is coming in easily.

You finally have the feeling you’ve succeeded with your business.

Hi, I’m Sarah


and I help you use Facebook and Instagram Ads in a way that makes people get out their credit card as soon as they see your ad. 

I studied economics and marketing and worked as a marketing manager for five years before becoming a freelancer and finally starting my own Facebook Ads agency which I’ve been running for six years. 

I’ve been invited as a speaker at various events and I’m running my own digital marketing event series.

With my specialization in successful Facebook Ads, I’ve helped my clients earn consistent 5-figure months and get 6-figure launches. 

Because I’m almost always booked out when it comes to my Facebook Ads “Done for you” packages, I created this online course which also comes with personal support and coaching calls. 


Let’s start this journey!






The truth is:

No matter how amazing your product or service is, how nice your website looks, how often you post on your Facebook and Instagram page: If you don’t run ads, no one will know about you and buy from you. The only way to scale an online business is with paid ads.

The good news:

Everyone can learn how to run successful Facebook and Instagram Ads. And I will show you how:

I will teach you how to create the perfect audience out of interests and demographics that fits 100% to your business and product.

You will learn how to speak to people again (remarketing), those who are already “hot” and eager to buy and just need a final little reminder.

I show you how to create ads that are interesting, funny and professional.

You will know exactly what to write in your ads to grab attention while also staying within Facebook’s guidelines.

You will learn how to analyze the results of your ad campaigns and how to optimize them even further so that you sell your products and services every single day.

You will learn all of this through video tutorials, scripts and coaching calls.

Here's what you get:

Course material: 12 modules with video tutorials.


Scripts: 12 PDF scripts with screenshots and easy-to-follow action steps.


Coaching calls: 8 group coaching calls via Zoom, 2 per month.


SOS support: 4 months of access to a secret Facebook group in which you can ask all of your questions.


Updates: 3 years of free updates regarding the course and the course materials.


Bonus modules: Troubleshooting, landing pages, email funnels, launch strategies.


Modules content:

Getting started

How to work with the Ads Manager and the Facebook Pixel.


How to create the perfect profile-based audiences, custom audiences and Lookalike audiences (and when to use which).

All about settings

How to select the right campaign objective and ad placement.

Create your ads

How to create amazing ad images and videos and how to write the perfect ad copy.

Testing and tracking

How to run effective split-tests and evaluate your ad’s success.

Don't just listen to me. Listen to them:

Make 2020 the year you really rock your business!

You love what you sell, so why not use Facebook Ads to sell what you love? Facebook Ads are not boring, unpredictable or super complicated. Instead, they are fun, creative and surprisingly reliable once you know what you’re doing. Get ready for your most fun and successful business year.

Have questions? I have answers.

Sounds amazing but I don’t have the budget for this.

I understand your situation and therefore I offer a payment plan. But think of it this way: Can you really wait to sell your product and service if you’re short on money? Or wouldn’t it be better to start selling (more of) them right away? Facebook Ads are not a cost for your business like a new desk or laptop. They are an investment that brings you money back. 

Do you offer a payment plan?

Yes! You can either pay 995 € in full or pay 275 € per month for 4 months. 

What exactly do I get?

You get all the course materials (12 video tutorials and 12 scripts) in my own membership area on this website. I send you your personal login details via email after you book the course. 

 You get 8 group coaching calls via Zoom (two per month) in which you can ask all of your Facebook Ads questions, show your campaigns and get my feedback. The coaching calls take place every first and third Wednesday of the month at 1 pm CET (12 pm GMT, 2 pm EET). 

You also get access to a secret Facebook group in which you can ask urgent questions between our calls.

How long do I have access?

You get access to all the video tutorials and scripts for three years. During this time you also get access to every update that I create. You can also download the PDF scripts, so you have lifetime access to those as well. 

Can I be guaranteed that this course will work for me?

This course will teach you everything you need to know to run successful Facebook and Instagram Ads. That being said: I still can’t give you a guarantee that your ads will sell your product or service. Why not? Because this also depends highly on your product. If your product or service sucks and no one needs or wants it – then it won’t sell through paid ads either. Have you sold your product or service in the past? Did you get positive feedback? Did people maybe even recommend it to their friends? Then this course will very likely work perfectly for you.

Do you offer a refund if the course is not working for me? 

No. I believe refunds are an easy way out for people who are not willing to put in the work. I know that this course will bring you amazing Facebook Ads results as soon as you implement and not only watch (the admittedly, very pretty) videos. I know you want to sell with Facebook Ads, so I’m taking you there. I believe in you, so let’s rock this!

Do I need to have some knowledge about Facebook Ads before starting this course?

No. Even if you’ve never tried Facebook Ads before and don’t even know if you have an ad account (spoiler: if you have a private Facebook profile you automatically also have an ad account) I will guide you through everything. The first module is all about getting to know the Ads Manager and how setting up ads works. 

And if you’ve already been using Facebook Ads you simply skip the first module and dive right into new strategies and ideas.

I’m working with a team. Can my team members also join the course?

Sure thing! I offer special rates when more than one person joins from the same company. Just let me know during our call so I can set this up for you. 

I’m really not good with numbers and technical things. Are you sure I’ll be able to run successful Facebook Ads?

Absolutely! Math used to be my most hated school subject ever and I’m still not great with technical things. But the good thing about Facebook Ads is that they’re not very complicated once you understand how they work. Everyone can learn how to run ads on Facebook and Instagram that sell. I’ve had course participants who were really not techy at all. And every single one of them managed to build successful Facebook Ads campaigns.

How much time do I need to invest in this course?

That’s really up to you. You get access to all the materials for three years but really, you don’t want to wait that long, do you? Ideally, you implement as much as you can within the first 4 months so that you can use our coaching calls to get my personal feedback.
This only requires around 2 hours of work per week; 1 hour to watch the course materials and 1 hour of implementing.

How long will I need to wait until I see results with my ads?

This highly depends on the daily ad budget and on the complexity of the product. Does it need a little more explaining? Is it a high-price product? Then you also need a little more patience. Are you selling lower-price products to a broad audience? Then you will see results a little faster.

In general, you usually see results after 14 – 31 days of running your ads. 

Can I promote everything with Facebook Ads?

Almost. If you’re selling drugs, weapons, short-term loans or adult products then Facebook Ads are not for you. Everything else is definitely sell-able on Facebook and Instagram. Your product or service should be honest and serve your buyers. The more it will change the life of the buyer for the better,  the easier it is to advertise on Facebook. 

Aren’t Facebook and Instagram Ads spammy and annoying?

Some definitely are but yours won’t be. For me, it’s super important to teach an approach that leads to Facebook Ads that people adore. Your ads will be positive, interesting and a perfect fit for you and your business. This way, they bring you your dream clients who didn’t get tricked into buying from you, rather feel super grateful they stumbled upon your ad and bought from you.

How much additional money do I need to invest in the actual ads?

You can adjust your ad budget according to your personal finances and start with as little as 10 € per day. I’ve had course participants who were very successful with a small ad budget like this. 

How much do I need to spend per sale?

As you’ve probably figured by now, this depends. First of all, it depends on the product. How long do people normally think about it before purchasing? The longer they think, the more you probably need to spend per sale. How high is the product priced? The more expensive it is, the more you will need to invest in the ads. 

Here’s an example: A client of mine sells a coaching training with various live events throughout the year. The price for this is 5500 €. We spend around 800 € to get people to book a free phone consultation about this. (This includes ALL ad costs we have before they jump on a call with my client. We use different strategies to warm people up and to make them ready to buy. For example, video view campaigns, promoting my clients’ podcast, a free webinar, etc.). During this phone consultation, about 50% of all people book the coaching training. This means we spend around 1600 € to sell a 5500 € product. 

Another example: A course participant who is a photographer was promoting a paid webinar. The price to attend the webinar was 55 €. She spent 15 € per webinar booking.

Let’s talk numbers!

These are results previous clients and participants got:

Promoting a webinar that speaks to a high-quality audience (which then in the webinar, gets asked to book a free phone consultation in which a high-end product is promoted)


Giving away a book for free (in exchange for the shipping and production costs). This campaign also included two upsells to the people who bought the book.



Promoting an online advent calendar that was used to build an email list and to promote different products throughout the 24 days.

Using blog posts to warm up an audience.


Using a contest to build an email list.


Promoting a PDF freebie to build an email list and warm up an audience to later sell to them.


Using a message campaign to promote various live events. (The most common questions got answered automatically and interested people were then followed up with personal messages. With this, various live events became sold out).


What people are saying who already bought the Facebook Ads course: