Sell out your coaching programs

with Facebook (& Instagram) Ads
Let's do this together

Sell out your coaching programs

with Facebook (& Instagram Ads)

Does this sound like you?

• You don’t fill all your coaching spots and feel stressed about not being able to really scale your business.

• Only a few people actually attend your free trainings while your competitors always seem to be ahead of you.

• You still trade your time for money and don’t have a reliable passive income.

• You’re not standing out in the sea of coaches.

Let me change all of this for you.

This could be you this year:

You get new coaching clients easily on autopilot every month and finally feel completely successful with your coaching business.

Your free online trainings are filled with hundreds of potential clients who book your offer right on the spot.

You sell courses and have a steady passive income that makes you feel fulfilled and relaxed.


Hi, I’m Sarah

and I help you to become a Facebook Ads expert so you can sell out your coaching programs 

I studied economics and marketing and worked as a marketing manager for five years before becoming a freelancer and finally starting my own Facebook Ads agency, which I’ve been running for six years. 

I’ve been invited as a speaker at various events and I’m running my own digital marketing event series.

With my specialization in successful Facebook Ads, I’ve helped my clients earn consistent 5-figure months and get 6-figure launches. 

This has allowed me to move from gloomy North Germany to sunny Cyprus where I now only work around 20 hours per week and spend my afternoons and weekends at the beach with my husband and 4 year old son. 

Let’s make that possible for you, too!


The truth is:

The fastest way to scale your coaching business is through social media ads

The good news:

Everyone can learn how to run successful Facebook and Instagram Ads and I will show you exactly how to do it:

You will create perfect audiences that fit your business and product.

You will speak to people again (remarketing), those who are already “hot” and eager to buy and just need a final little reminder.

You will create ads that are interesting, funny and professional.

You will know exactly what to write in your ads to grab attention while also staying within Facebook’s guidelines.

You will know how to analyze the results of your ad campaigns and how to optimize them even further so that you sell your products and services every single day.



Here's what you get:

Course material: 12 modules with video tutorials.


Scripts: 12 PDF scripts with screenshots and easy-to-follow action steps.


Updates: 3 years of free updates regarding the course and the course materials.


Exclusively in the support package

Bonus 1: A complete module with video tutorials and worksheet on how to evaluate your Facebook Ads results and how to avoid the most common mistakes.

Bonus 2: A complete module with video tutorials and worksheet on how to build landingpages that make people sign up for your freebies or buy your offer.

Bonus 3: A complete module with video tutorials and worksheet on how to build an email funnel that makes people buy your offer every time you send out an email.

Bonus 4: A complete module with video tutorials and worksheet on how to plan your next big launch with a guide through all the important steps and launch phases.

Bonus 5: Personal video tutorial support – Whenever you want help or feedback, simply send us an email and I and my team will look into your campaigns and ads and record a step-by-step video tutorial for you with suggestions on what you can improve.

The 5 main areas:


In these first two modules, you will learn about all the important settings in the Ads Manager.

✔ You’ll understand the differences between campaign, ad set and ads and you will know what to publish and what not to publish.  We will then cover everything regarding the Facebook Pixel.

You will know what it is, what it does and how to implement it to your website (in a way that is GDPR compliant).

You will also learn how to create so-called “Custom Conversion” to stalk your people.


In three detailed modules we cover the three main audience types: •Saved Audiences (also called Interest-based Audiences), •Custom Audiences and •Lookalike Audiences.

With Saved Audiences you learn how to create a target audience with interests and demographics, how to find the right interest, what the ideal size of your audience is, why is it important to narrow things down and how to exclude specific interests and much more.

✔ With Custom Audiences we will cover how to create one out of website traffic, email lists and people who’ve engaged with your content.

We will discuss how to do all of this within the GDPR regulations. Also, you will get a bonus video about the Business Manager and how to use it to create specific Custom Audiences.


You will know everything about the best settings when it comes to creating your campaign.

You will understand how to choose the perfect campaign objective depending on your goal and why it’s important to always combine different objectives.

We will also talk about ad spend and ad placement, so that you always know how to choose between the placements: •Newsfeed, •Messenger, •Right column, •Stories and more.


In three modules you will come to understand everything around the creation of your ads.

You will know how to choose and create the perfect images for your ads, how to create interesting videos and most importantly what to write in your ad text and which words and phrases you are not allowed to use.

✔ We will cover this in detail, so you never risk getting your account closed.


This course is summed up with two modules around testing and evaluating.

You will know how to run effective split-tests on different levels (and why this is important) and how to evaluate your numbers and results.

You will understand every number you see in your Ads Manager and know different ways to keep improving your results.

Make 2020 the year you really rock your coaching business!

You know your coaching is so helpful
for so many people

Earn your dream rates
while reaching and helping even more people through your coaching

Don't just listen to me. Listen to them:

“I love Sarah’s way of teaching things and making you understand things. She gave me so much great input.”

“The videos and PDFs in this course are well prepared. Everything you have to learn, you will find here. “

Have questions? I have answers.

Sounds amazing but I don’t have the budget for this. I understand your situation and therefore I offer a payment plan. But think of it this way: Can you really wait to sell your product and service if you’re short on money? Or wouldn’t it be better to start selling (more of) them right away? Facebook Ads are not a cost for your business like a new desk or laptop. They are an investment that brings you money back. 

Do you offer a payment plan? Yes! I offer a payment plan that allows you to make monthly installments instead of paying the full amount right away.

What exactly do I get? You get all the course materials (12 video tutorials and 12 scripts) in my own membership area on this website. I send you your personal login details via email after you book the course. You also get SOS video support, access to our secret community and bonus modules. 

How exactly do the video tutorials work? Whenever you want our help or feedback, simply send us an email and we will look into everything and record a detailed video tutorial for you. We will post this video in our secret Facebook group and tag you in the post.
How exactly does the Facebook group work? You can use the Facebook group to connect with like-minded course participants. Additionally, you can watch the video tutorials that my team and I already created for other participants and learn from them. You can even use the search bar to find video tutorials that already cover a problem you might be facing at the moment. We will also post a video tutorial for you in the Facebook group when you reach out to us with a problem or the wish for any suggestions or support.

How exactly do the other bonuses work? You get immediate access to 4 additional bonus modules. Each bonus module consists of a detailed video tutorial. The topics of the bonus modules are: Troubleshooting your ads numbers, how to create a landing page that converts, how to build the perfect email funnel, launch strategies and how to use Facebook Ads in the different phases of a launch.

How long do I have access? You get access to all the video tutorials and scripts for three years. During this time you also get access to every update that I create. You can also download the PDF scripts, so you have lifetime access to those as well. 
Can I be guaranteed that this course will work for me? This course will teach you everything you need to know to run successful Facebook and Instagram Ads. That being said: I still can’t give you a guarantee that your ads will sell your product or service. Why not? Because this also depends highly on your product. If your product or service sucks and no one needs or wants it – then it won’t sell through paid ads either. Have you sold your product or service in the past? Did you get positive feedback? Did people maybe even recommend it to their friends? Then this course will very likely work perfectly for you.
Do you offer a refund if the course is not working for me?  No. I believe refunds are an easy way out for people who are not willing to put in the work. I know that this course will bring you amazing Facebook Ads results as soon as you implement and not only watch (the admittedly, very pretty) videos. I know you want to sell with Facebook Ads, so I’m taking you there. I believe in you, so let’s rock this!
I’m working with a team. Can my team members also join the course? Sure thing! I offer special rates when more than one person joins from the same company. Just contact us here.
Do I need to have some knowledge about Facebook Ads before starting this course? No. Even if you’ve never tried Facebook Ads before and don’t even know if you have an ad account (spoiler: if you have a private Facebook profile you automatically also have an ad account) I will guide you through everything. The first module is all about getting to know the Ads Manager and how setting up ads works.  And if you’ve already been using Facebook Ads you simply skip the first module and dive right into new strategies and ideas.
I’m really not good with numbers and technical things. Are you sure I’ll be able to run successful Facebook Ads? Absolutely! Math used to be my most hated school subject ever and I’m still not great with technical things. But the good thing about Facebook Ads is that they’re not very complicated once you understand how they work. Everyone can learn how to run ads on Facebook and Instagram that sell. I’ve had course participants who were really not techy at all. And every single one of them managed to build successful Facebook Ads campaigns.
How much time do I need to invest in this course? That’s really up to you. You get access to all the materials for three years but really, you don’t want to wait that long, do you? Ideally, you implement as much as you can within the first 4 months so that you can use our support to get my personal feedback. This only requires around 2 hours of work per week; 1 hour to watch the course materials and 1 hour of implementing.
How long will I need to wait until I see results with my ads? This highly depends on the daily ad budget and on the complexity of the product. Does it need a little more explaining? Is it a high-price product? Then you also need a little more patience. Are you selling lower-price products to a broad audience? Then you will see results a little faster. In general, you usually see results after 14 – 31 days of running your ads. 
Can I promote everything with Facebook Ads? Almost. If you’re selling drugs, weapons, short-term loans or adult products then Facebook Ads are not for you. Everything else is definitely sell-able on Facebook and Instagram. Your product or service should be honest and serve your buyers. The more it will change the life of the buyer for the better,  the easier it is to advertise on Facebook. 
Aren’t Facebook and Instagram Ads spammy and annoying? Some definitely are but yours won’t be. For me, it’s super important to teach an approach that leads to Facebook Ads that people adore. Your ads will be positive, interesting and a perfect fit for you and your business. This way, they bring you your dream clients who didn’t get tricked into buying from you, rather feel super grateful they stumbled upon your ad and bought from you.
How much additional money do I need to invest in the actual ads? You can adjust your ad budget according to your personal finances and start with as little as 10 € per day. I’ve had course participants who were very successful with a small ad budget like this. 
How much do I need to spend per sale? As you’ve probably figured by now, this depends. First of all, it depends on the product. How long do people normally think about it before purchasing? The longer they think, the more you probably need to spend per sale. How high is the product priced? The more expensive it is, the more you will need to invest in the ads.  Here’s an example: A client of mine sells a coaching training with various live events throughout the year. The price for this is 5500 €. We spend around 800 € to get people to book a free phone consultation about this. (This includes ALL ad costs we have before they jump on a call with my client. We use different strategies to warm people up and to make them ready to buy. For example, video view campaigns, promoting my clients’ podcast, a free webinar, etc.). During this phone consultation, about 50% of all people book the coaching training. This means we spend around 1600 € to sell a 5500 € product.  Another example: A course participant who is a photographer was promoting a paid webinar. The price to attend the webinar was 55 €. She spent 15 € per webinar booking.

What my happy clients say

“This course is amazing. There are so many tips and Sarah always keeps us up to date. I love learning from Sarah, I love her energy. I strongly encourage you to join the course!”

“I’m so glad that I found Sarah’s Facebook Ads course. Sarah gives so much content that is super helpful and easy to understand. I learned so much!”

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